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AAPL NASDAQ Mega cap
How to buy Apple stock.
$305.95 +0.23% AAPL price as of August 15, 2026
Apple is deploying on-device AI across its hardware ecosystem through Apple Intelligence, powered by its own Apple Silicon chips and a partnership with OpenAI for cloud requests. With over two billion active devices, Apple has an enormous distribution advantage for AI features. Its Neural Engine and custom A-series chips make it a leader in efficient on-device inference.
- Market cap
- $4.46T
- P/E ratio
- 34.6
- Revenue (TTM)
- $466.82B
- Revenue growth (YoY)
- +16.4%
- 52-week range
- $223.78 – $344.57
- Day range
- $304.30 – $307.49
- Volume
- 28.19M
- Analyst target
- $322.28
What Apple does.
Apple designs the iPhone, Mac, iPad, Watch, and a large, high-margin Services business, all running on its own Apple Silicon. Its AI strategy, Apple Intelligence, leans on on-device inference via the Neural Engine, with a private-cloud tier and a partnership that routes complex queries to third-party models (OpenAI's ChatGPT).
Apple is a deliberate, distribution-led AI adopter rather than a frontier-model builder: with billions of active devices, even modest AI features reach enormous scale, and the thesis is whether AI drives a hardware upgrade cycle. Its custom silicon and Neural Engine make it a leader in efficient on-device AI. It relies on TSMC for chip manufacturing.
Business segments
- iPhone
The largest revenue line; AI features aim to spur upgrades.
- Services
App Store, iCloud, ads, high-margin, growing.
- Mac / iPad / Wearables
Apple Silicon devices with on-device AI.
Key products
Apple IntelligenceApple Silicon (A/M-series, Neural Engine)Private Cloud ComputeSiri
Why Apple is an AI stock.
Apple is integrating AI into iOS, macOS, and its entire device line through Apple Intelligence. Its M-series chips include a powerful Neural Engine for on-device AI, and its partnership with OpenAI routes more complex requests to ChatGPT. AI-driven hardware upgrade cycles could significantly benefit iPhone sales.
Apple is in the AI software and platforms category. Companies building AI-native products, enterprise software, and data platforms on top of the hardware and cloud layers.
Apple in the AI ecosystem.
How Apple connects to the rest of the AI supply chain: the companies it buys from, sells to, partners with, and competes against.
Apple financials.
Key figures below are drawn from Apple's most recent reporting (latest quarter ending June 30, 2026). Market cap, revenue, and analyst target are shown in the stats above.
| EPS (diluted, TTM) | $8.82 |
|---|---|
| Forward P/E | 32.4 |
| Gross profit (TTM) | $227.12B |
| Profit margin | 27.6% |
| Operating margin | 32.6% |
| Dividend yield | 0.4% |
| Beta | 1.09 |
| Shares outstanding | 14.59B |
Fundamentals sourced from Alpha Vantage, last refreshed August 15, 2026. Figures are for information only, not investment advice.
How to buy Apple (AAPL) step by step.
- Choose a broker. Apple trades on the NASDAQ under the ticker AAPL. Any broker with access to NASDAQ can execute the trade.
- Open and fund an account. Most brokers take 5-15 minutes to open an account. You will need to verify your identity. Minimum investments vary by broker.
- Search for AAPL. Once funded, search for the ticker symbol AAPL in your broker's platform and confirm you are looking at NASDAQ.
- Place your order. Select the number of shares or a dollar amount. Many brokers offer fractional shares from as little as $1. Review any fees before confirming.
- Monitor your position. Apple's share price will move with broader market conditions and AI sector news. Use stop-loss orders if you want to limit downside.
Key facts.
| Ticker | AAPL |
|---|---|
| Exchange | NASDAQ |
| Category | AI software and platforms |
| Market cap size | Mega cap |
| Sector | TECHNOLOGY · CONSUMER ELECTRONICS |
| Founded | 1976 |
| Headquarters | Cupertino, California |
| CEO | Tim Cook |
| Employees | ~164,000 |
| Fiscal year end | September |
Apple in the news
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- Olix's $3.3B Chip Round Leads a Volatile AI Monday
- AI Earnings Diverge: Microsoft Rewarded, Meta Penalized
- Azure vs. Google Cloud: AI Cost Battle Defines Q3 Outlook
- Apple Slides 6%, Samsung Soars, SpaceX Braces: July 31
- Memory Stocks Rout, Apple at $5T, SpaceX Slides: July 29
- AI Chip Sell-Off Deepens; Apple Tops Nvidia: July 28
Frequently asked questions.
Is Apple an AI stock?
Apple has significant AI exposure through Apple Intelligence, its Neural Engine chips, and its OpenAI partnership. The AI investment case for Apple is largely about whether AI features drive an iPhone upgrade cycle. It is one of the most cautious AI adopters among mega caps but has the widest consumer distribution.